Rumor has it the economy is showing signs of improvement. While numbers may be trickling in to support such news, many small business owners in the trenches have yet to see tides turn.
Savvy company leaders are proceeding with great caution and reserved optimism to face the here-and-now wisely so that they can be more successful down the road. Just as a tree deepens its root system each time it endures a blustery storm, small businesses that survive these challenging times will surely stand taller and grow stronger when the sun shines again.
From New York City to Los Angeles, the weather has taken its toll on the business world this year. An inordinate number of snow storms made commutes implausible and work impossible for literally millions of professionals throughout the winter months. Planes were grounded, businesses and schools were shut down and ancillary activities such as shopping, eating out and leisure outings felled to extremely unnavigable conditions. The cost of foul weather rose into the billions due to lost productivity, and no industry was immune to the effects.
However, In spite of the inclement weather, there’s an ever-productive subset of the working world not necessarily subject to the wiles of winter. Businesses that rely on cloud-based platforms and employ virtual assistants and virtual receptionists were able to weather the storms productively, effectively and efficiently. When business operations occur virtually and are supported by virtual staff who can function without the confines of traditional office settings, companies are nimble, responsive—and weather-proof.
Some markets are moving quickly to optimize expenses while increasing revenue even in a down economy.
Regardless of your business the movers and shakers are those who’ve figured out how to provide less expensive service to corporations are the ones flourishing now.
The Wall Street Journal quotes best selling author Paul Edwards as saying, “Virtual assistants provide services ranging from administrative support to consulting via e-mail, fax and phone.”
The article continues recommending several books for getting started, including Virtual Assistant – The Series by Diana Ennen and Kelly Poelker.
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