Rumor has it the economy is showing signs of improvement. While numbers may be trickling in to support such news, many small business owners in the trenches have yet to see tides turn.
Savvy company leaders are proceeding with great caution and reserved optimism to face the here-and-now wisely so that they can be more successful down the road. Just as a tree deepens its root system each time it endures a blustery storm, small businesses that survive these challenging times will surely stand taller and grow stronger when the sun shines again.
Some markets are moving quickly to optimize expenses while increasing revenue even in a down economy.
Regardless of your business the movers and shakers are those who’ve figured out how to provide less expensive service to corporations are the ones flourishing now.
The Wall Street Journal quotes best selling author Paul Edwards as saying, “Virtual assistants provide services ranging from administrative support to consulting via e-mail, fax and phone.”
The article continues recommending several books for getting started, including Virtual Assistant – The Series by Diana Ennen and Kelly Poelker.
Sometimes the words “start-up,” “entrepreneur” and “small business” can conjure images of fledgling dreamers setting up shop in their apartments, struggling to pay student loans while launching their big ideas.
Of course, the reality is much broader and deeper than that image. Today’s entrepreneurs come in all ages, shapes and stages of experience. Many who are starting up new ventures are winding down other successful careers, drawing upon their C-Suites knowledge to try different enterprises.
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