Sometimes you have to wonder why business leaders don’t see the obvious. Then again when they do see the obvious they still don’t think things through nor do they want to suggest things need to change.
Helen Leggatt writes: Business are going to have to adopt social media campaigns to interact and communicate with customers, according to research firm Gartner, which estimates that more than 60% of online Fortune 1000 companies will have connected with or developed an online community by 2010.