Brand monitoring has become an essential task for any individual or corporation. Marketers must understand that conversations are being held on the web with or without our consent, and when conversations start on the web, like a forest fire, they travel very fast and wreak havoc along the way; what might start out as a mere tweet, may turn into a blog post and potentially national news. Yesterday I told you about how to effectively listen to your audience. Read on to learn how to properly respond.
Talking Back
Once you have set up an effective monitoring plan, and you have listened to what the community is saying, it is time to talk back. Here are some guidelines for communicating with online users about your brand. Read the rest of this entry »
