Brand monitoring has become an essential task for any individual or corporation. Marketers must understand that conversations are being held on the web with or without our consent, and when conversations start on the web, like a forest fire, they travel very fast and wreak havoc along the way; what might start out as a mere tweet, may turn into a blog post and potentially national news.
Why is this Happening?
Until recently, information was dispersed and controlled by mass media networks of television, radio and print, where large corporations could control the mass media with the right combination of public relations and marketing.
