I went to the dentist yesterday, and let me say right now that I hate going to the dentist. It all goes back to when I was a little girl. I used to have this horrible dentist – a big mean man who had the worst breath ever – talk about poor advertising! Anyway, I went to this new dentist today, and (big surprise) I actually had an enjoyable time. Not only was my dentist extremely gentle and friendly, but he went out of the way to actually educate me about what he was doing, and why things were happening in my mouth. The entire staff was friendly and accommodating, and once I actually relaxed, I found myself enjoying their company.
The lesson to take away from this? The customer service this dental group provided in one visit, completely changed my outlook about their services. Now I am actually looking forward to my next appointment, and I will be much more likely to recommend my friends and family to them. To apply this lesson to your business, look at the services you provide to your customers, and ask yourself, how can I make their experience better?
