One of the best methods to gain visibility and recognition in your particular market or industry is to become a “thought leader,” described by Wikipedia as: “A futurist or person who is recognized among their peers and mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.” Becoming a thought leader is not easy, despite the term being used so openly nowadays. Here are a few pointers to help get you started…
The first step in this process, is develop a method of communicating with your public. Blogs and Microblogs (i.e. twitter) are great mediums to spark communication, but be careful, you must be 100% transparent in your messaging, or you will push readers away.
