We often think that building your client base is an extremely complex process…full of formulas, pie charts and diagrams. But it is important to take a look at your company’s policies and actions and make sure you aren’t missing the basic building blocks of customer service. Go back to the beginnings of school and check your ABC’s.
A: Always listen to what your customer is truly saying. Listening is about really tuning in to the dialog that is happening 
around you. Part of this basic step is making sure that you address any concerns or complaints from disatissfied customers. But it is also about reaching out and proactively collecting information directly from those you serve. Tune in to what’s being said.
